University News

The goal of this project was to reskin the RIT News page which currently looks like this. I was frustrated by the weak hierarchy and the lack of visual appeal. With this reskin, I wanted to bring life and color to the everyday viewers of this page.


Through a series of iterations the final design was achieved. Bellow are the two rounds of major iteration, as well as the final result.

Skills:

UI, Visual Design

Itteration 01

With my first set of iterations, the goal was to achieve a news site that was fun and exciting. I wanted the user to feel Playful, Happy, and Energetic.


My main inspiration for the design came from the iconic OP-1, an electronic synthesizer made by the Teenage Engineering.



egg-infographic

Itteration 02

Upon completing the first round of iterations I found the design to be off mark. It felt confused both in its aesthetic quality and in its hierarchy. I decided to iterate through the design with a different set of emotions. I wanted the user to feel Allured, Elegant, and Youthful.



egg-infographic